Inspiring and empowering customers to read, learn, create and play
People who do, inspiring people to do
Our purpose:
To inspire reading, learning, creativity and play – making lives more fulfilled
Underpinning this purpose:
Fun and fulfilment
We believe in the importance of fun and fulfilment and taking time out to do the things you love.
Accessible to everyone
We want reading, learning, creativity and play to be accessible to everyone, affordable, convenient and inclusive.
Go-to place
We want to be the go-to place to inspire customers to embrace their free time.
Fulfilled by our brand that is:
Fun
Creative
Confident
Empowering
Value-led
Friendly
All brought to life by a family of colleagues who are:
Crafty
For us, it’s about our ability to be creative and agile; we are able to adapt to change and be smart about what we do, with the resources we have. It’s what makes us unique.
Caring
We care about each other as one team. We care about our customers, our products and every penny we spend. Caring about the things we do is at the heart of our work ethic.
Can-do
Predicting, reacting, improving and bringing all hands to deck. Whatever the situation, we rise to it because of the can-do spirit and resilience we all share.
