A differentiated offering with significant organic growth potential in the large and growing value retail sector.


Unique proposition

Better value than specialists and better choice and customer service than discounters.

c.3,500

product lines


Broad demographic appeal

Diverse customer base across four addressable markets creates significant growth opportunity.

£16.23bn

adressable market1


Flexible store estate

Small inexpensive shop units in a variety of locations with short leases that provide flexibility to respond to local market conditions.

526

stores


Simplicity over complexity

Focused on implementing best retail practice, as opposed to costly, high-risk concepts.


Real opportunity for growth

Previous under-potentialisation creates real opportunity for sales and profit growth.

+5.8%

FY23 revenue growth