A differentiated offering with significant organic growth potential in the large and growing value retail sector.
Better value than specialists and better choice and customer service than discounters.
Broad demographic appeal
Diverse customer base across four addressable markets creates significant growth opportunity.
Flexible store estate
Small inexpensive shop units in a variety of locations with short leases that provide flexibility to respond to local market conditions.
Simplicity over complexity
Focused on implementing best retail practice, as opposed to costly, high-risk concepts.
Real opportunity for growth
Previous under-potentialisation creates real opportunity for sales and profit growth.