Crawford & Black
- Ages: Adult
- Comprehensive range of art essentials at great value
- Easily accessible to all on a budget
Our proposition
Specialist
categories
- Books
- Toys & Games
- Art & Craft
- Stationery
Convenient
channels
- 511 stores (UK & Ireland)
- theworks.co.uk
Famous
for
- Great Value
- Fantastic Range
- Screen-Free Activities
Hero
deals
- 10 for £10 Kids Books
- 3 for £6 Adult Books
- 2 for £12/3 for £15 Gifting
Own
brands
- 11 own-brand, unique
products and value
Books
Kids’ appeal
Books that they want to read (not be made to read). Fun learning, reading development and activity.
Adults’ appeal
Credible offer of front list titles and key authors that we are known for, inspiring reading enjoyment.
Arts & Crafts
Kids’ appeal
Activities to interact, entertain and engage. Kits and party bundles to create and play.
Adults’ appeal
Family activities, new adoptees and the entry level hobbyist.
Our brands
Make & Create
- Ages: Teen – Adult
- Igniting the creative spark in crafty people who like to be unique and personalise
- Seasonal sub-brands for key customer moments: Christmas and Halloween
Make & Create - Easter
- Ages: 2 – 12 years
- Igniting the creative spark in crafty kids who like to be unique and personalise
Make & Create For Kids
- Ages: 2 – 12 years
- Inspiring learning through creativity and art
Stationery
Kids’ appeal
Innovative, fun, co-ordinated collections. Party essentials, gift giving and back to school.
Adults’ appeal
Core essentials for the office and school and collections to inspire and complement.
Our brands
Works Essentials
- Ages: Adult
- Complete range of stationery essentials at great value
- Easily accessible to all on a budget
Paper Place
- Ages: Adult
- Trade up stationery
- Offering incredible quality and ergonomic design
Scribblicious
- Ages: Teen – Adult
- Co-ordinated collections of fashion stationery
Jotz
- Ages: 2 – 12 years
- Co-ordinated collections of kids’ stationery
Toys & Games
Kids’ appeal
Pocket money spends and hot playground trends. Social development, gift giving and second presents.
Adults’ appeal
Family fun, play, entertainment and novelty gifting.
Our brands
PlayWorks
- Ages: 0 - 7 years
- Inspiring learning and creativity through play
- Covering pre-shcool, role-play, educational and boys'/girls' toys and puzzles
Corner Piece Puzzles
- Ages: 9 months – 99 years
- Improving cognitive skills with exclusive designs
Seasonal & Events
All seasonal events optimise our purpose and support the one-stopshop experience. Seasonal fun, games, craft and reading. Activities to keep the kids busy and get families doing.
Our brands
Hip Hip Yay
- Ages: Kids – Adult
- Party celebration essentials
- Covering balloons, cards, wrap and decorations
WinterWorks
- Ages: Kids – Adult
- Seasonally relevant ranges of items to enhance Christmas celebrations
