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The favourite destination for affordable, screen-free activities for the whole family
The favourite destination for affordable, screen-free activities for the whole family
In a world full of screens, people want to find other ways to connect and spend their quality time.
Our mission is to support people with affordable, fun, feel-good things to do that inspires creativity, learning, and play.
We call it… Time Well Spent.
A leading family friendly value retailer
Championing Screen-Free Activities
- Year‑round campaigns inspiring reading, learning, creativity and play
- Affordable, accessible activities and ranges across books, crafts and play connecting people with feel good ways to spend their time
- Browsable website and content hub bringing screen‑free ideas and seasonal moments to life
Store estate
- Diverse locations including high streets, shopping centres, retail parks, factory outlets and garden centres.
- Serve local communities and play a key role supporting local fundraising activities.
- 7 new openings during FY25, 15 closures and 4 relocations. We ended the year with a smaller, higher quality and more profitable portfolio of 503 stores (FY24: 511 stores).
503
stores in the UK and Ireland
Latest Annual Report
Download the latest Annual Report and Accounts
Our investment case
A clear customer offering, with a refreshed strategy, building momentum and significant untapped growth potential in the value retail sector.
Work with us
We’ve created a workplace that’s fun, friendly and supportive... all at the same time.