A leading family friendly value retailer

Our brand purpose

Mission

The favourite destination for affordable, screen-free activities
for the whole family

Values

Crafty, Caring, Can-Do
 

Positioning

Connecting people with feel-good ways to spend their time

Famous for

  • Great value
  • Fantastic range
  • Screen-free activities

So customers feel...

  • Delighted to have got so much for so little
  • Wowed by what they have found
  • Connected by doing things that make them feel good

Product proposition

Arts & Crafts

Stationery

Toys & Games

Seasonal & Events

Books

What we do

All brought to life by a family of colleagues who are:

For us, it’s about our ability to be creative and agile; we are able to adapt to change and be smart about what we do, with the resources we have. It’s what makes us unique.

We care about each other as one team. We care about our customers, our products and every penny we spend. Caring about the things we do is at the heart of our work ethic.

Being can-do means focusing on what matters and getting it done. Whatever the situation, we rise to it because of the can-do spirit and resilience we all share.

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Helping us fulfil our ambition of becoming one of the most loved retailers in the UK – the go-to place for reading, learning, creativity and play.
 

Careers