A leading family friendly value retailer
Our brand purpose
Mission
The favourite destination for affordable, screen-free activities
for the whole family
Values
Crafty, Caring, Can-Do
Positioning
Connecting people with feel-good ways to spend their time
Famous for
- Great value
- Fantastic range
- Screen-free activities
So customers feel...
- Delighted to have got so much for so little
- Wowed by what they have found
- Connected by doing things that make them feel good
All brought to life by a family of colleagues who are:
For us, it’s about our ability to be creative and agile; we are able to adapt to change and be smart about what we do, with the resources we have. It’s what makes us unique.
We care about each other as one team. We care about our customers, our products and every penny we spend. Caring about the things we do is at the heart of our work ethic.
Being can-do means focusing on what matters and getting it done. Whatever the situation, we rise to it because of the can-do spirit and resilience we all share.
