The favourite destination for affordable, screen-free activities for the whole family
In a world full of screens, people want to find other ways to connect and spend their quality time.
Our mission is to support people with affordable, fun, feel-good things to do that inspires creativity, learning, and play.
We call it… Time Well Spent.
A leading family friendly value retailer
Multi-channel
- Fully transactional online store
- Exclusive online product offerings
- Convenient click and collect service
31m
website visitors during FY25
Store estate
- Diverse locations including high streets, shopping centres, retail parks, factory outlets and garden centres.
- Serve local communities and play a key role supporting local fundraising activities.
- 7 new openings during FY25, 15 closures and 4 relocations. We ended the year with a smaller, higher quality and more profitable portfolio of 503 stores (FY24: 511 stores).
503
stores in the UK and Ireland
Total LFL sales growth
+0.8%

Latest Annual Report
Download the latest Annual Report and Accounts
Our investment case
A clear customer offering, with a refreshed strategy, building momentum and significant untapped growth potential in the value retail sector.
Work with us
We’ve created a workplace that’s fun, friendly and supportive... all at the same time.